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  -    -  Hospitality

Where our training began and still leads the way.

Hospitality is the industry where the bulk of our team came from and the DNA of our offerings.

We see the hospitality mission as:

Helping a person,
on a journey,
reach their destination.

If you are in the Hospitality Industry – you already know us.

Bill Yetman, the founder of BY Design Training, spent 10 years as the Director, Global Sales Training & Development for Starwood Hotels.  Since then, we have been collecting some of the smartest and most innovative people in the industry to help our partners exceed their top-line RevPAR/RGI targets.

We have hospitality training experts in:

Business Transient (including Project Business, Volume NLRA, and Volume LRA)


Group – Corporate

Group – Association

Group – Government

Leisure Transient



From Sales Strategy, Training, and Execution – we are your one-stop shop.

For more information on our hospitality sales training services, email us at