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  -    -  Banquet/Catering

Selling onsite/offsite experiences – at increased average checks.

For catering organizations who sell to social, ethnic, religious, or corporate food and beverage customers, to those who desire a better optimization of the space and equipment they manage – we have solutions and experts to help drive the success of your team.

From initial-phase prospecting (researching events and contacts) to late-phase funnel closing strategies, our training results feed the goals of your budget with the experience, best practices, and results that drive sustainable performance.

Our time-tested content helped build both the culture and selling/service standards for one of the largest catering and convention services team’s in the world.  In addition to a core curriculum from our classroom trainings, we focus on:

  • The uniqueness of an off-site catering function
  • Selling outside the box
  • Effective menu selling (hint – it is not sending the entire menu)
  • Changing the frame of the event can change the productivity of the event
  • Developing an on-site/off-site specialty event “wow book”
  • Selling sustainability and making it a competitive advantage
  • Selling an emotional purchase versus a budget purchase
  • How food and menu selection affects productivity
  • Leveraging strategic partners
  • And much, much, more…

For more information for how BY Design Training can increase your food and beverage productivity – emails us at