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Rarely do we get to experience evolution occurring in real-time, yet the evolution of the event industry is occurring at light-speed and many organizations are trying to hold onto pre-pandemic models to fit a post-pandemic reality. It is the emergence of two contrasting – yet complementing variables for event success that guide this evolution; user-experience and the need for immediate gratification.Caveat – there is

It is the most important question any person wanting a job should know the answer to.  Whether you are interviewing for a job or currently employed, knowing the value that you bring to the prospective/current entity is becoming increasingly valuable.In tight employment markets, whether this is vertical or across all industries, the reciprocal of this is just as important: “Why you should want to

Every business that has been accepted within the marketplace and not failed in its first 10-years has learned who their “right customer” is.  Whether consciously done or not – it is part of the survival process.To truly grow revenues with an organic blueprint – there must be something about the company’s product and service that brings people back.  This journey can usually be stated within

This is a follow-up to my LinkedIn post which you can find here. And conversely to the title above - a shallow path of discovery leads to a shallow solution. In our training business (specifically the sales training side), we are routinely asked "Well - what should we say?"It is the response most often said when a person realizes they can improve.But what they are

From LinkedIn: You can’t solve today’s revenue needs with yesterday’s prospecting methods and if you’re using yesterday’s prospecting methods, you are creating a problem for you (and your team) in the future. Customers were already searching and buying differently before the pandemic and have significantly changed during the pandemic.Prospecting, like everything else, needs to evolve – or suffer extinction.How will you change how

From LinkedIn: The conscious brain includes all our thoughts and feelings in the present moment.  The subconscious brain holds everything else.This means that our “in the moment” conscious brain (1%) is battling the “lifetime of experience” subconscious brain (99%). Those who understand and accept this – also know it cannot be mastered or tamed in the moment and takes years to respect the differences and advantages

From LinkedIn:I might change this to be far more specific:”A successful work culture requires meaningful work and meaningful relationships.”There are two important parts of this chapter in his book and it was: 1. He does not say “find meaningful pay,” but rather, “meaningful work” – purpose or culture. I think it is hard to start a career in search of meaningful pay – and